Jul 8, 2008

160cc Apache RTR FI launched

Here's what the The Economic Times says:

Aiming to strengthen its presence in the premium segment, country's third largest two-wheeler maker TVS Motor Company on Monday launched an advanced version of its bike Apache fitted with fuel injection engine, priced at Rs 64,990.

The new bike Apache RTR FI would come with an 160 cc fuel injected engine.

"The fuel injection technology deployed in the RTR FI gives the motorcycle crisper throttle response and enhances its fuel efficiency," TVS Motor Company Head (Marketing) HS Goindi said.

"The company has strengthened its presence in the premium segment with this launch and we are planning to introduce two more products in this segment by the end of this year," TVS Motor Company General Manager (Marketing) K Ramakrishnan said.

The launch hasn't raised my eyebrows really but the last two lines have. Two more products in this segment by the end of this year! Now premium segment would mean 150cc and above. So which of these will we see in the market - Apache 180cc, 200cc, 225cc, 250cc or beyond? Or are we only gonna see one main launch like a 200cc and the other launch could be a variant, like we have for Apache 160cc? Let's see.

Now my personal views about 160cc Apache RTR FI. Will it be a seller?

What's the competition? In the sub-200cc Pulsar, Hunk, Unicorn & R15. Comparison can be done on various fronts. While R15 is in its own league, the other three lack the much glorified fuel-injection. So? Apache 160cc has a lead in that department. And? Apache has been the best-styled bike (yes, to my mind, better than the much hyped Flame) from the TVS stable. And yet it doesn't really impress in comparison to Hunk and Pulsar (even now). Anticipating that Bajaj is gonna launch something really market-shaker in this segment pretty soon, I doubt Apache RTR FI will do much to change the status quo.

A good bike but... All the best TVS.

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